What type of food can I find at Iroha Yokocho?

Gyutan (grilled beef tongue, a Sendai specialty), fresh seafood, yakitori, ramen, oden, and regional sake. Each of the 30-40 establishments offers different menus ranging from traditional izakaya fare to specialty dishes.

How much should I budget for eating at Iroha Yokocho?

Typical spending is 1,500-3,000 yen per person for a meal and drinks. Prices vary by establishment, but the alley is known for affordable, casual dining.

Do I need to speak Japanese to visit Iroha Yokocho?

Japanese is primarily spoken in most establishments. English menus and staff are limited. Basic Japanese phrases or translation apps are helpful for ordering and communication.

When is the best time to visit Iroha Yokocho?

Evening hours after 6-7 PM when establishments open and the atmosphere becomes lively with locals. Weekday evenings may be less crowded than weekends, though seating is limited year-round due to small venue sizes.

What other attractions are near Iroha Yokocho?

The Kokubuncho entertainment district offers additional dining and nightlife. Jozenji-dori Avenue with its tree-lined promenade is nearby. Sendai Station area provides shopping and the AER observation deck for city views.

Sendai

Iroha Yokocho, Sendai

4.3 (447)PubClothing StoreBarStoreRestaurantFoodPoint Of InterestEstablishment

Last updated May 16, 2026

Iroha Yokocho is a narrow alleyway dining district located in the Kokubuncho entertainment area of Sendai City, Miyagi Prefecture. Established shortly after World War II, the alley emerged during the post-war recovery period when small food stalls and informal eateries appeared to serve workers and locals rebuilding the city. The name "Iroha" references the traditional Japanese poem used for learning hiragana characters, symbolizing the diverse variety of establishments concentrated in this compact space.

Iroha Yokocho preserves the intimate, nostalgic atmosphere of post-war Japanese alleyway culture that has largely disappeared from modern cities. The narrow passage stretches approximately 100 meters and contains roughly 30-40 small establishments including izakayas, yakitori stands, ramen shops, and specialty restaurants. Most venues seat fewer than 10 people, creating close quarters where casual interaction between strangers is common. The district survived the 2011 Great East Japan Earthquake and continues as a local institution showcasing traditional urban dining culture.

Visitors explore the cramped but welcoming establishments serving authentic Sendai cuisine and nightlife. Local specialties include gyutan (grilled beef tongue), fresh seafood from nearby ports, yakitori, oden, and regional sake. The intimate scale encourages conversation with staff and fellow diners, with many owner-operated venues maintained for decades. The atmosphere intensifies after work hours when locals gather for drinks and casual meals. Lanterns and signage create distinctive nighttime ambiance, and each shop displays unique character from traditional Japanese interiors to themed decor.

Access Iroha Yokocho from Sendai Station by walking 15 minutes or taking the Sendai Subway Nanboku Line to Hirose-dori Station (5-minute walk). From Tokyo, the Tohoku Shinkansen reaches Sendai in 90 minutes. The alley is free to access, with typical spending of 1,500-3,000 yen per person for meals and drinks at individual establishments.

Phone

+81 22-223-3151

Website

www.iroha-yokocho.jp

The area

Address

2-chōme-3-28 Ichibanchō, Aoba Ward, Sendai, Miyagi 980-0811, Japan

Phone

+81 22-223-3151

Website

www.iroha-yokocho.jp

What other travelers are saying about Iroha Yokocho, Sendai

Unique. 2 alley ways lined with small restuarants and bars. Cozy bars. Either run by 1 or 2 people. Bar table seating. Good atmosphere

Frequently Asked Questions

In Sendai, there are two famous small-pub and petty shop lanes, and they are 壹貳參橫丁 [Iroha Yokocho] and 文化横丁 [Bunka Yokocho] and both Yokocho are actually sitting few steps away, and each Yokocho is actually composed of two small sub-lanes. While pub and small dining is their primary businesses, there are also gift shops, massage, teahouse, restaurant, liquor specialty store, etc. Both Yokocho lanes have been in businesses for more than 70 to 90 years. Walking inside the lanes, visitors can also enjoy very old or classic advertisements, former business promo, fliers, decorations, etc. These pubs are pubs or cozy local hangout for wine, liquor and sake, in addition to finger foods or simple family dishes for small group of customers. These small pubs generally only have fewer than 10 to 12 seats in front of counter. Thus, for famous dumpling store in Iroha Yokocho, there is also longer waiting line of customers who are waiting in small lane for their seats. The two Yokochos have public bathrooms on the corners, and their business is mainly from late afternoon till early mid night. Photos are here are taken mainly at Iroha Yokocho, and it has store map or directory posted at few spots of the Lane.

Ben Hsu

Aug 26, 2025